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How to do guest posting
A guest posting opportunity can provide you with a wide range of benefits, whether you use it to bring in new customers, establish yourself as an industry expert, or gain backlinks and boost your search engine rankings.
However, it’s important to tread carefully when going the guest posting route; if you aren’t careful about it, your efforts can result in penalties from Google instead of links and social shares.
This guide will explain how to do guest posting correctly so that you get the most out of it and suffer minimal risk to your online reputation.
What is guest posting?
There are many ways to get your content in front of new readers online.
One of these methods is called guest posting, which refers to writing an original piece for a different website and including a link back to your site in your author bio at the end.
When potential clients come across your guest post and click through, they’ll see that you’re an expert on your topic.
However, don’t underestimate just how important it is for them to like and trust you when they visit that page—and that means following all instructions from editors closely so you don’t burn any bridges along the way.
Use these tips for successful guest blogging.
Where should you guest post?
When should you get started with guest posting?
You should start doing guest posting as soon as you can. You needn’t worry about whether or not your website has enough traffic yet or if your content is good enough.
If you have a good idea, it doesn’t matter where it comes from: Get started with guest posting.
You will get valuable experience and exposure in your industry that you can use later on in more traditional channels like email newsletters or any other marketing mediums.
So once you have an idea, go out there and start building connections! It doesn’t matter if you don’t get accepted at first, just keep trying. Eventually someone will accept you!
How to write a guest post pitch email?
When writing a guest post pitch email, keep it short and simple. Explain your idea quickly in a few sentences, then add some credibility by mentioning how long you’ve been blogging (and how many followers you have),
what blogs you’ve previously written for, and any other credentials that apply.
The key here is that you’re trying to give the editor enough information so that he or she can quickly decide whether or not to accept your guest post without spending too much time reading your email.
Remember, most sites receive tons of pitches every day—the more concise you are with yours, the better!